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Klarna's "invite cashback" mechanism has detonated the social dissemination of torso sex dolls. After users share the exclusive link, friends can get a $50 reward for their first purchase, and the initiator can get $30 cash. This viral marketing has made niche categories break the circle. A Klarna sex doll topic has been played more than 100 million times on TikTok, bringing a 35% increase in natural traffic.